CAMPAIGN ENDS BUT ROAD TO ZERO CONTINUESVictorians have shared their road safety messages and experiences with Victoria Police showing a keen interest in keeping our roads safe during the ‘Road to Zero – it starts with you’ campaign.
An impressive 7.8 million people engaged with the social media campaign via #roadtozero.
After a horror start to the year on the state’s roads, people have come together over the past three months via social media to share their stories, their heartache and their pain in a bid to encourage others to do the right thing on the road.
The stories highlighted the hidden toll of those seriously injured in collisions and the impact road trauma has on those left behind.
A mother told a story of two of her children killed and two other children seriously impacted by road trauma on Victorian roads.
A policeman spoke about his daughter losing her life while texting and driving.
A woman spoke of the pain of losing her vibrant, outgoing sister to an acquired brain injury after a crash.
An AFL player said he knew first hand what happened to a family when someone was seriously injured on the roads.
The community also shared their frustrations with driver behaviour, such as people using their mobile phones, not wearing seatbelts and speeding - issues that not just worry police but concern the community too.
Throughout the campaign, police conducted large scale road policing operations around the state to target driver behaviours contributing to our road toll.
More than 442,000 drivers were breath tested as part of operations Horizon, Arrow, Vestic, Amulet, Mountain Trail, Soteria and Crossroads, Manner, Austrans, Glendi and Regal.
Eight hundred and twenty one drivers were caught drink driving.
More than 4300 motorists were drug tested on the road with 287 drivers returning a positive preliminary oral fluid sample.
A total of 39,026 offences were detected including –
• 2160 using mobile phone
• 1034 not wearing a seatbelt
• 3034 exceeding speed limit by less than 10km/h
• 9442 exceeding speed limit between 10 and 25kmh
• 1325 exceeding speed limit by more than 25km/h
• 3175 unregistered vehicles
• 163 vehicles impounded
• 1810 disobeying traffic control signs / signals
Road Policing Command’s Assistant Commissioner Robert Hill acknowledged that while the campaign was coming to an end, the long term vision of zero fatalities and serious injuries was very much at the forefront of road policing and urged everyone to stay focused.
“I’m pleased to see the community has got involved in the discussion with the Road to Zero campaign and are spreading the road safety message,” he said.
“I want people to keep talking, and to keep sharing their stories about the impact road trauma has on everyone.
“These stories are the hidden toll that will last so much longer than a three month campaign.
“What the campaign has done is bring out the people behind the hidden toll, and put a face to the untold story.
“There have been 126 lives lost on Victorian roads this year, that’s 126 families, friendship groups, sporting clubs, work places and schools who are grieving someone.
“The discussion around the road to zero should never end,” he said.
The “Road to Zero – it starts with you” campaign was launched on 31 March 2014 and urged the Victorian community to take ownership in reducing road trauma.
Sergeant Anita Brens
Victoria Police Media Unit